THE LONG RUN
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                    4Cs

                    The Zeitz Foundation works to demonstrate that sustainable ecosystem management – and ultimately steps towards a healthy planet - can be achieved by having a holistic balance between Conservation, Community, Culture and Commerce: what we call the 4Cs.

                    Our initial focus is on supporting and strengthening the efforts of our members, Long Run Alliance Members (LRAMs) and Long Run Destinations (LRDs) -  including Segera and Laikipia County in Kenya, where we are headquartered - in their efforts to create centres of excellence that serve as practical and replicable ‘showcases’ for sustainable ecosystem management.  Through the Long Run Initiative, the Zeitz Foundation is also putting The Long Run philosophy into practice. The Long Run philosophy is a mentality, an approach to life geared at acting today for a better tomorrow. It is about sustainable development, for a better planet for all its inhabitants.

                     

                     

                     

                     

                    Conservation

                    Biodiversity is life. Conservation is safeguarding this biodiversity and the integrity of the ecosystem services it provides which support global needs.

                     

                    Community

                    People matter; it is the right of every person to have their basic needs met and enhancing the well-being of communities is a fundamental obligation of all.

                     

                    Culture

                    Our world is culturally diverse. Celebrating commonality is what nurtures understanding. Respecting difference is crucial to our future. Our ability to innovate and evolve is what makes us uniquely human. Drawing on our uniqueness we enrich each other and contribute to a greater common good.

                     

                    Commerce

                    Trading and the accumulation of wealth have been central to the development of civilizations over thousands of years and are likely to remain so. Uncontrolled, this commerce has had negative impacts, but conducted in a more holistic and sustainable way, it can be a positive contributor to The Long Run. 

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