|The Long Run Initiative
The Long Run Initiative (LRI) pursues the Zeitz Foundation’s mission internationally. By enhancing ecosystems management and building recognition and support for the 4Cs approach to sustainability, the LRI is creating a driving force to promote and encourage sustainable thinking globally. LRI aims to reach out into every aspect of daily life by putting into practice the Long Run philosophy of acting today for a better tomorrow.
The LRI is built around Global Ecosphere Retreats® (GER) certified Long Run Destinations, Long Run Alliance Members and Long Run Supporters. Supporters are organizations from a variety of different sectors that believe in and support the LRI mission, whilst Alliance Members are sustainable tourism destinations on the path of continuing improvements to eventually become certified Long Run Destinations, which are global leaders in sustainable tourism.
Over the past four years the Long Run Initiative has experienced fast growth. Today it includes 8 Long Run Destinations, 27 Long Run Alliance Members and 38 Long Run Supports spanning six continents.
The Long Run Alliance Members and Long Run Destinations together manage or significantly influence the management of approximately7.2 million acres and protect numerous rare or endangered species.
Examples of LRD member activities include: a comprehensive programme to combat malaria by Nihiwatu (LRD) in Indonesia, which covers a 120 square kilometre area encompassing 400 villages and 22,000 people; jaguar conservation in Caiman Ecological Refuge (LRD) in Brazil in an area covering 130,966 acres; promotion of the concept of financially viable conservation to local landowners at Wolwedans (LRD) in Namibia to further expand the existing 444,789 acre Namib Rand Nature Reserve; and the support of indigenous community tourism as a viable business model to protect the Huaorani’s thousand-year-old culture at Huaorani Ecolodge (LRAM) in Ecuador.
The Zeitz Foundation directly supports innovative projects in LRDs. Examples include: an artificial wetland project at Monte Azul (LRD) in Costa Rica, which involves close to 2,000 people through teaching and capacity building; a project by Tahi (LRD) on the restoration of the biodiversity of Pataua North in New Zealand where alien invasive plant species are eradicated and the biodiversity of the forest, beach, wetland and estuarine habitat are restored in a 2,000 acre area.